You remember Sherlock Holmes would you? Holmes was the fictional consulting detective designed by Scottish physician Sir Arthur Conan Doyle. Holmes, you probably know this, is known for cracking open difficult cases and solving all of them almost magical abilities.
So, grab your inspector’s hat and let’s play Sherlock Holmes just for a moment. We’re going to do some spying today if the “Sherlock” in your soul can turn up a number of profit clues lurking around.
This may be the shortest course towards the profit-land within this crazy fun business. The direct marketing or “teleshopping” business even as affectingly think of it as have a “secret” means of “spying” about the competition. It’s called “seeding.”
Very simply, seeding is to get on other businesses mailing list
… with the sole aim of snooping and discovering what’s going on inside your selected marketplace.
This does numerous things for you.
First, you’ll start receiving offers from your company you mentioned plus competing companies. And these offers may be golden to you personally by seeing exactly who’s mailing what.
You’ll see firsthand what their winners are, the way the copy reads, what offers are hot and ideas will quickly catch fire.
And should you go the excess yard and in actual fact buy something, you’ll experience firsthand how we were treated, what upsells they give, and the way they run the buyer service side in the business.
Simply put, it is one from the best direct marketing educations you may get. And best coming from all… it will not cost you a lot of money.
Basically, you receive a master’s level marketing education for that mere expense of a postage stamp and also the time it takes to “sign up.”
Pretty damn cool, right? As my late marketing mentor Melvin Powers once informed me, “There are not any secrets inside mail order business.”
You’ll be tuned in ‘real world-real time’ marketing techniques and strategies. This is one with the best strategies to stay up-to-date with powerful trends and effective marketing that’s technologically advanced.
Seeding provides another huge benefit…
… A swipe file right on hand.
What’s that, you say? Swipe file? YES! Swipe File!
What’s a swipe file? Hey, I’m glad you asked.
A swipe file is often a collection of marketing pieces that have a very proven reputation of positive results. These ads are earning bucket lots of profits, leads, store visits or whatever action the ad is asking from your customer.
But you need to if these ads are profitable you aren’t? It’s not really that difficult to figure this out… so you don’t have to guess.
If the thing is that a marketing promotion (advertisement, page of copy, lead capture page, etc.) that runs frequently or is mailed frequently, you will know for sure it’s really a winner.
Most marketers, especially direct response type businesses loath wasting money. Again, in the event you see a billboard repeated again and again again, make no mistake – that it’s making money for that advertiser.
Once you begin building your swipe file you will want to see the way you’re marketing stacks up on the competition. Ideas gleamed from a swipe file might be used to enhance your marketing.
There’s absolutely no reason to reinvent the wheel. In direct marketing (or teleordering), you’ve got learned that there are not any secrets. Everything is spelled out there for you personally.
And in addition, did I mention swiping is legit… it’s sharply slices an enormous portion in the learning curve!
Let me show you a quick story about one from the most successful, profitable and effective direct marketing promotions going to during the 20th Century.
It was 1974 and Martin Conroy was commissioned to publish a sales copy to sell subscriptions to the Wall Street Journal.
No huge problem, right? After all it absolutely was only two pages printed all-around… merely 780-word letter.
But here’s finished .. Did you understand that one on the most successful and profitable copy writing ever written…
This super-successful page of copy mailed for 28-years with little changes on the original copy. It raked in over around TWO BILLION DOLLARS in gross revenues!
Take one with the most famous copywriting controls, The Wall Street Letter authored by the late Martin Conroy. He the truth is swiped it from a sales copy written decades before.
So the fact that was the secret to this particular mega-success letter?
The secret, in line with industry insiders, is the fact Conroy trusted a little-known “trick” to cheat his approach to writing the pitch.
It’s employed to know that Conroy’s letter had not been beaten until 2002. It was beaten in 2 consecutive tests… the primary test Conroy’s letter was beaten by a lot less than 10%. The second by a tremendous 24%.
The second letter was authored by copywriting legend Mal Decker.
So, fit how did Mal Decker develop a letter to get rid of the ‘unbeatable’ control?
The answer… again… it’s surprisingly simple… so you my friend will use this ethical “cheat” to generate blockbuster ads, webpages, sales letters, and about any marketing piece you need to post.
Now I’m not saying its OK available for you to straight out copy the ad sentence after sentence. Not at all… I’m saying it’s fine to gain access to or swipe ideas, concepts and compelling parts that intrigue you and also adapt the crooks to your marketing.
Swiping can be a great solution to infuse new life in old copy which enables it to often cause more sales and leads.
So start your swipe file today and allow the ideas flow.