In my humble opinion, what’s missing on the way to clarity – and why a lot of business owners find it difficult to have it – will surprise you.

You must lose the mind.

Wouldn’t it’s great in case you could set the mind aside here and there and be infused together with the creativity that created flowers, the sea, life? (Technically you are able to with psychedelics, but I attempt to run above board only at BMM.)

How else to shed or reserve our minds to eliminate the same way of thinking, the rut that limits us from reaching those right words, that clear vision?

Start through the onus off getting something right and letting all of your current personas employ a say. We are many versions with the one the world thinks of as us, no?

Just recently a client said, “If I wasn’t concerned with being true to my brand I’d say it that way.” Two things are possible here; her brand is not really true to whom she’s in business or that they hasn’t fully fleshed out her brand to add in a part of her that has some strong – and maybe important – ideas.

I say allowed them to in.

Or inside the case of dealing with clarity, allowed them to out. Invite all from the don’t-match-my-brand thoughts, crazy ideas, radical rants, and passionate adult language to the conversation.

What will this supply you and how the heck will it lead to clarity?

It will give you possibilities can you have come program while hoping to get clear on your message. It lets you release your pent-up not-for-prime-time screed privately. When you see the minds you’d rather not air in monochrome you may find a gem.

When we have been in “find the clear message mode” we judge without ceasing. Free to be all of us and say everything we presume, together with the judge-o-meter within the off position, empties the mind in the thoughts begging for attention.

Ah, space.

And a good bit of laughter when you’ve gone full-out within this exercise.

Here’s where doing this is going, or where all this started.

The Manifesto.

A manifesto makes clear who and what you symbolize. It can’t not.

The very nature on the word, from your Latin, manifestum, means clear or conspicuous. And the task of reaching one of those cool infographic type manifestos the thing is that online is wayyy fun.

Clarity through fun? Sign me up.

Let me consider the ideas up top and turn them into steps to acquire started.

If you’re in a struggle around the person you serve or the way you are different, put that aside for the present time. You may not bring any sexual attempts to this party however well dressed they can be.

Put aside at the very least 30 minutes for your first round. Yes, I get it, finding that half an hour will take some doing but should you watch TV, family pet videos, or are intent on being successful running a business, you have got the time.

Look, without having a clear message and understanding of individual preference serve and exactly how they wish to be spoken to, you have got gots, nada, zip.

A manifesto has no to look a specific way, but to access what you want you will have to start getting pissed off. What pisses you off and that is the victim of computer?

What allows you to want to cry? What allows you to light up once you get to do it?

Who have you been doing it with or even for?

What’s the real truth about you? The answer is found within the very things you most wish to hide from your world.

What do you need the world to learn? Write it ugly. Screw grammar. Let it pour forth.

By now I’ll bet you obtain the process. Next week I’ll be back using what to do with all this gold. If you’re the impatient type you will not see gold, just dreck, chaos on the page.

For now, chaos is we want. Let it fester, foment, ferment into what’s next.

By all means in case you see a thread of something beautiful capture it, separate it in the dross. You’ll use it inside next step.